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 Choosing between Google Ads Smart Mode and Expert Mode is the difference between an "autopilot" flight and manual cockpit control. While Smart Mode (formerly AdWords Express) is designed for speed, Expert Mode is built for ROI and precision. In this guide, we break down both processes using a Real-World Service Example: A Premium Plumbing Agency to show you exactly how to build a high-converting strategy. [toc] 1. What is Google Ads Smart Mode? (The Simple Process) Smart Mode is the default experience for new advertisers. It uses Google’s AI to handle bidding, keyword selection, and ad placement. The Workflow (Based on GAds 00-07): Link Business Profile: You start by selecting your Google Business Profile to pull in reviews and location data. Pick a Goal: Choose from "Get more calls," "Website sales/leads," or "Physical visits." Define Keyword Themes: Unlike specific keywords, you select broad "themes" (e.g., "Emergency Plu...

Thinking about diving into Facebook advertising but feeling overwhelmed by the interface? You are not alone. However, you are certainly in the right place. In 2026, Meta’s ad platform remains the undisputed heavyweight champion of digital advertising. With billions of active users across Facebook, Instagram, and Messenger, it offers a level of scale and precision that no other platform can match. But the game has changed; automation, AI, and creative strategy are now more important than manual hacking. This guide will take you from "beginner" to "strategist," walking you through the exact blueprint for launching profitable campaigns in the modern era. [toc] Step 1: The Foundation (Don't Skip This) Before you spend a single dollar, you must build a robust infrastructure. Think of this as laying the plumbing before building the house; if you skip this step, everything will leak later. 1. The Professional Presence You cannot run ads from a personal profile. You nee...